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Mark Kennedy's avatar

Thank you for this easy-to-digest summary of how many Japanese companies make decisions.

First, I am glad that you addressed the apparent anomaly of how decisions can be made in a top-down format at startups or other entrepreneurial-led businesses. My first job at a Japanese company was at such a firm, which had recently been acquired by the famously hierarchical Mitsubishi Corporation. The original founder was still the CEO and liked to fly by the seat of his pants, making almost all the important decisions. As you can imagine, the tension between these two management styles was palpable at times.

Recently, my colleagues in India and I pitched a fairly large project to a medium-sized Japanese firm. After waiting several months following a visit by two mid-level managers who continue to act as our primary access points to this prospect, we were recently told that they failed to gain consensus among top management to move forward. Although we offered to answer any remaining questions, meet with the executives at their headquarters, and make the proposal more cost-competitive, our contacts essentially asked us to "stand down" and continue to wait. Do you have any suggestions for how we should proceed?

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